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E-Marketing

The E-Marketing Module gives you the ability to send customized branded emails direct to your web customers. Send newsletters and promotional; material to subscribed users.

Overview

*     Send customized, branded emails direct to your web customers or database of customers

*     Send newsletters and promotional material to subscribed users

*     Robust and professional HTML emails that are easy to edit and preview

*     Professional use of email servers to maximise efficiency and delivery rates

*     Get in front of customers regularly with professional communications

*     Dedicated management of subscribers and campaigns

*     Detailed reporting of delivery, open rates, click-through,unsubscribe rates, referrals and more

*     No limit or charge for number of campaigns and emails sent

Features

a     Add/delete/edit subscribers in the database as customer base changes.

a     Import and Export subscriber details to Excel / Access for top level analysis.

a     Add/edit/delete the email/SMS newsletter’s content — hyperlinks/images/text

a     Email/SMS newsletter’s content can be customised per recipient so that items like the Name of the Person can be included within them email

a     Send email/SMS newsletter to10,000s of email addresses simultaneously

a      Pegboard sends emails in groups of 20 (configurable)

a      This feature helps prevent possible blockage of the emails by spam filtering software

a      Specify a dedicated SMTP server to use a white-listed email server

a     Automatic unsubscribe links in the email and unsubscribe handling and reporting

a     All email/SMS newsletter bounce backs will be reported and subscribers made inactive

a     Reports on click-through on all hyperlinks within the email

a     Use templates to create newsletter (multiple content areas)

a     Select any content from Website and include it your newsletter. E.g. News articles  and other content pages

a     Preview newsletter before sending them

a     Flexible sign-up forms

a     Save groups of subscribers and manually include or exclude subscribers within those group

a     Easy searching of subscriber database

a     Provide listing of archived newsletters on the Web site

a     Tell or refer up to five friends about an emarketing newsletter

a     Track who is referring emarketing

a     Insert dynamic summary of news articles and content pages in newsletter



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