eMarketing
The eMarketing Module gives you the ability to send customized branded emails direct to your web customers. Send newsletters and promotional; material to subscribed users.

Overview

• Send customized, branded emails direct to your web customers or database of customers
• Send newsletters and promotional material to subscribed users
• Robust and professional HTML emails that are easy to edit and preview
• Professional use of email servers to maximise efficiency and delivery rates
• Get in front of customers regularly with professional communications
• Comprehensive management of subscribers and campaigns
• Detailed reporting of delivery, open rates, click-through, unsubscribe rates, referrals and more
• No limit or charge for number of campaigns and emails sent

Features

• Add/delete/edit subscribers in the database as customer base changes.
• Import and Export subscriber details to Excel / Access for top level analysis or mass data manipulation.
• Full control over the email/SMS newsletter’s content — hyperlinks/images/text
• Email/SMS newsletter’s content can be personalised to the recipient, allowing items like the recipient’s name to be included within the email
• Send email/SMS newsletter to 10,000s of email addresses simultaneously
• Pegboard sends emails in groups of 10 (configurable)
• This feature helps prevent possible blockage of the emails by spam filtering software
• Specify a dedicated SMTP server to use a white-listed email server
• Automatic unsubscribe links in the email and unsubscribe handling and reporting
• All email/SMS newsletter bounce backs will be reported and subscribers made inactive
• Reports on click-through on all hyperlinks within the email
• Use templates to create newsletter (multiple content areas)
• Select any content from Website and include it your newsletter. e.g. News articles  and other content pages
• Preview newsletters before sending them
• Flexible sign-up forms
• Save groups of subscribers and manually include or exclude subscribers within those groups
• Easy searching of subscriber database
• Provide listing of archived newsletters on the Website
• Allow subscribers to refer their friends to an eMarketing newsletter
• Track who is referring users to your site
• Insert dynamic summary of news articles and content pages in newsletter
• List newsletters, including a link to a preview of each on the front-end of a site
• View a report containing a list of invalid subscriber email addresses
• Auto-fill newsletter items to help streamline newsletter creation times
• Export delivery, opened and links reports
• Insert dynamic subscriber details into the newsletter content area

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